Hi, I’m Dana!

I am many things – a businesswoman, aspiring entrepreneur, consultant, creative thinker, artist, designer and data nerd; an optimist, storyteller, believer in humanity, hospitality devotee, world citizen and environmentalist; an avid traveler, skier, adventure seeker, foodie, booty shaker (and funk lover), poet and zBoard enthusiast; a lover of plants, frogs and the ocean, and a daughter, sister, partner and friend. I also really, really like fruit.

Me by Alaric jpeg.jpg

Born and raised in the Hudson Valley area of New York, it wasn’t until I spent a short lifetime living in a cubicle in NYC that I developed an insatiable desire to see the world and a commitment to pursue the creative endeavor that is life. This has led me from investment banking to business development and consulting to discover my true passion and ultimate professional goal – the creation of a bad ass but chic fashion brand celebrating color, sustainability and ancient artisan craft. The purchase of an electric skateboard several years ago prompted me to search for a pair of beautiful trainers that made a statement and characterized by smart design, comfortability, quality, and a high level of funk. I soon came to realize that what I am looking for does not exist, and I plan to change this. I am in the early stages of brand building and am eager to meet and chat with fellow consumer products entrepreneurs, early-stage investors, sustainability experts, marketing gurus and supply chain professionals.

Feel free to drop me a line and check back as my story continues to develop. Everyday is a transformation.